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Chapter
Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion
DOI link for Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion
Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion
Edition 1st Edition
First Published 2006
Imprint Routledge
Pages 12
eBook ISBN 9780203873670