ABSTRACT
March 2003 was an atypical period to all Hong Kong people, with an atypical outbreak and epidemic spread of an unknown killer disease (i.e., atypical pneumonia or Severe Acute Respiratory Syndrome, SARS), atypical broadcasts of SARS news, an atypical response to health crises from the Hong Kong Special Administrative Region Government (also abbreviated as SAR, HKSAR or Hong Kong Government), professionals, publics, and the whole community. In response to the sudden outbreak of this communicable life-threatening disease and the dramatic rise in death tolls in just a few weeks, the Hong Kong Government took some measures to control the spread of the SARS to allay the public’s fear over the epidemic.
