ABSTRACT
In an era of the knowledge society, one would expect to encounter a sense of urgency in assuring the free flow of higher education across national borders. Yet, to the contrary, there is a substantial reluctance to the integration of this sector into the General Agreement on Trade in Services (GATS). This contribution postulates that academia is missing out on a major opportunity by setting itself apart in trade negotiations. Though higher education has a higher calling, it will not be able to compete successfully for necessary resources unless it adapts to the rules of the World Trade Organization.
