ABSTRACT
Hollywood the “dream factory.” Hollywood the icon for the entire “culture industry.” Hollywood in the twenty-first century remains one of the major sites for the shaping of American, and even global, discourses, identities, and subjectivities.Yet Hollywood has only been studied once by an anthropologist, Hortense Powdermaker, who conducted fieldwork in Hollywood for about a year between 1946 and 1947. She wrote a monograph,Hollywood the Dream Factory (1950),which probably remains her best-known book.2
