ABSTRACT

One of the most oen conducted kind of analysis in cross-cultural research is to compare the mean of some construct across two or more cultural populations. Although one of the long-term goals of cross-cultural research may be to understand cultural functioning with regard to underlying cultural dimensions (Hofstede, 1980; House, Javidan, Hanges, & Dorfman, 2002) or contextual factors, mean comparisons are an important rst way to generate knowledge about cross-cultural dierences.