ABSTRACT
Many of the chapters in this volume focus on how the way a policy proposal is framed can influence public support or opposition for that proposal. For example, in Chapter 2, Nelson et al. show that framing science as a “marketplace of ideas” leads to more support for the teaching of intelligent design than when science is framed as the “progress of ideas.” In Chapter 6, Druckman shows that “strong” frames influenced support for a publicly funded casino. Framing effects are also prominent when it comes to citizens’ evaluations of tax policies. For example, citizens express significantly less support for tax cuts when the question is framed in a way that emphasizes the services that would have to be sacrificed to pay for those cuts (Welch 1985).
