ABSTRACT
Tourism in Scotland is a £4.5bn industry, representing 6 per cent of gross domestic product 9 per cent of all employment. VS’s main domestic markets are Scotland, the north of England, and the south of England. Visit Scotland (VS) is the lead organisation for tourism in Scotland, responsible to the Minister for Tourism in the Scottish Execu tive for destination market ing, tourism policy issues, economic advice. The vision for VS is, with the support of the Scottish Executive, to increase the value of Scottish tourism by 50 per cent, by 2015. One way to deal with this problem in a holistic and systematic manner is to use the process of scenario planning, where terrorism is put into the context of tourism, in which it is explored as one variable that influences the tourism demand and supply. Environmental scanning is a qualitative process of capturing shocks, surprises, trends, drivers that will influence, shape tourism in a systematic and sensible manner.
