ABSTRACT
A number of contributors have sought to provide reasons as to why the implementation of sustainable tourism practices has been so poor. Adoption of sustainable practices according to Weaver is still neither broad nor deep and is perhaps indicative of an adaptive ‘paradigm nudge’ rather than a transformational ‘paradigm shift’. Climate change has now emerged as a justifiably powerful catalyst for the appearance of new participants and innovations, but whether it will break the apparent impasse of paradigm nudge is questionable. The current focus on climate change rather than seeking to provide a more integrative perspective on the broader challenges of sustainability raise a number of issues with respect to how policy concerns rise and fall on the political agenda as well as the academic agenda. Little is different from the basic principle of sustainable development enunciated in the present-day. Indeed, strong parallels exist between the environmental and energy crisis of the 1970s and the present-day.
