ABSTRACT
Sports development may be rationalised as a contribution to broad policy outcomes focused on, for example, health and well-being, social cohesion, regeneration and national prestige. However, the outputs from sports development (for example, participation rates, standards of performance and diffusion through the population) are derived from the accumulation and aggregation of myriad episodes and programmes of sport-related activity. In this chapter I deal with the folly of treating this participation profile, and those who lead/coach within it, as homogeneous or susceptible to common policies and practices.
