ABSTRACT
The focus of this chapter is the ways in which communication theory and method can provide a richer, more complex and enlightening canvas of the human condition, when they draw their attention from the abstract to the specifi c, and when they integrate the politics of ethical commitment to the communities they study. These two principles refer to the feminist approach to theory and research. The thesis of this chapter is that the integration of (mainstream) theory and research in communications may have large parts of the scholarship missing, distorted or even silencedand that it is our ethical and moral social responsibility as intellectual workers and leaders to acknowledge that this may be the case. In a metaphorical sense, the call of this chapter is for the “greening” of communication-the integration of theory and research as if “others,” mattered.1 The diffi culty in this chapter is to provide within one section a representative sample of what feminist thought and research offer to communication studies.
