ABSTRACT
Brazilian elections have some distinctive features that lead to unique patterns of political communication. The sheer magnitude of the country’s electoral and media systems is one of them. On the one hand, Brazil has the second largest electorate among the world’s liberal democracies. 1 On the other, most electoral communication in this complex democracy is mediated by a television system dominated by one of the biggest global media empires. According to Varietymagazine, Globo Organizations, TV Globo’s parent company, is the planet’s 16th largest media conglomerate. 2
