ABSTRACT
Much like the country itself, the practice of public relations in the United Arab Emirates (UAE) has undergone a profound evolution during its short history of 30 years. As the country has grown, so too has the practice of public relations. Once no agencies existed, but today global multinational public relations firms have established a presence in the UAE, some with an equity relationship with their local partners, some as fully owned branches of global firms based in the United States or Europe, and others through affiliates. Companies like Team: Young and Rubicam, Gulf Hill and Knowlton, and Burston-Marsteller operate alongside local, smaller companies, competing for the same dollars and dirhams.
