ABSTRACT
The public relations consultancy business (or counseling, as it is known in the USA) is one of the fastest-growing businesses. There is every indication that this growth will continue.
The world’s ten biggest PR firms in 1990 recorded fee income of $910 million, according to O’Dwyer’s Directory of PR Firms. Ten years later the top ten fee income had risen to $2.508 billion, as reported by the Council of PR Firms and published in PR Week. Since then it has been hard to make reliable comparisons because the majority of the top twenty PR firms stopped providing audited fee income results because they had become subsidiaries of publicly held corporations. Nevertheless, there is every reason to expect this upward trajectory to have continued, after a pause in 2000-2002.
