ABSTRACT
The area in which the company operates is one of extreme disadvantage and ranks in the top ten nationally in the Indices of Multiple Deprivation. Some communities in north Liverpool have illiteracy rates of up to 36 per cent, unemployment and poor health rank high above the national average and educational attainment is well below average. It is an area which has seen massive depopulation, the decimation of the industrial base and the fragmentation of communities initially through slum clearance and more recently through a plethora of urban renewal initiatives.
