ABSTRACT

This chapter explores different strategic management approaches as the determinants of firm competitiveness within a transition economy (Hungary). More specifically, we focus on investigating the central question of how strategic management practices and organizational routines influence the industry-level competitiveness of firms. According to our hypotheses, corporations that are entrepreneurially oriented face greater growth potential, organizational flexibility and more innovation creation capability than their conservative competitors. Entrepreneurial corporations hence can be more competitive even in highly volatile and complex environments.