ABSTRACT
In the realm of American politics, the first decade of the twenty-first century has become synonymous with the “web campaign.” Political candidates, organizations, and parties have turned to the Internet to raise money, register voters, mobilize volunteers, persuade, and earn media. From where we sit, writing this chapter during the summer before the 2008 primaries, running an American political campaign is no longer a question of having a website or sending e-mail.
