ABSTRACT

It is the attention to language in the environment, words and images displayed and exposed in public spaces, that is the center of attention in this rapidly growing area referred to as linguistic landscape (LL). While language is used by people, spoken and heard, it is also represented and displayed; at times for functional reasons, at others for symbolic purposes. Language in spaces and places is calling for the attention of researchers and scholars who attempt to study and interpret its meaning, messages, purposes and contexts. Such language, that can be found everywhere, is closely related to people as they are the ones producing it and who choose the ways to represent and display it in diverse spaces. People are the ones who hang the signs, display posters, design advertisements, write instructions and create websites. It is also people who read, attend, decipher and interpret these language displays, or at times, choose to overlook, ignore or erase them.