What happens in a Swedish rural community when the local moose hunt meets hunting tourism?

Hunting is a common leisure activity in Sweden, with moose hunting as the most popular form. Participation, however, is slightly declining with the exception of women. Currently, approximately 300,000 people hunt, of which 5 per cent are women (www.naturvardsverket.se). This can be compared with two growing sports: golf with 600,000 players (www.sgf.golf.se) and horse riding with 200,000 riders (www2.ridsport.se). Hunting tourism is a relatively new phenomenon with less than 300 enterprises offering this activity – mostly to Swedes but also to international hunters.