ABSTRACT
Canada has long been recognized for its wealth of natural beauty and resources. This natural bounty has been the foundation of its economy and Canada’s international tourism attraction, which has to a large degree included both non-consumptive and consumptive use of wildlife through such activities as hunting and fi shing. Nature is a vital part of Canada’s image and tourism promotions are replete with images of natural features and wildlife. These promotions also frequently include images of consumptive uses of nature and fi shing in particular. While hunting images are less visible in general tourist promotions material, materials directed exclusively to hunters exist in all provinces. In Manitoba, fi shing and hunting are two of the province’s most signifi cant tourism income generators surpassed only by visiting friends and relatives (VFR) tourism. However, public acceptance of consumptive uses of wildlife, and hunting in particular, for recreation has become a concern for both provincial wildlife offi cials and hunting tourism operators.
