For a long time science was perceived as something positive and presented favorably in the media. In the mid-seventies perception and media coverage became more critical (Kepplinger 1989; Bauer et al. 1995). Certain practices were no longer accepted by the population. Science and technology had gotten into an acceptance crisis. Scientists and researchers felt compelled to justify their work and campaign for more public support. In the mid-eighties, this task was approached consequently in Great Britain when a series of measures were put into practice using the ‘Public Understanding of Science’ (PUS) project as a framework, supported by the government (Gregory & Miller, 1998, 1-18).