ABSTRACT
One of the major characteristics of tourism is its dynamic nature. Like any other complex human activity, tourism is made up of a large number of elements and processes, all of which are capable of considerable change over time, in some cases at a very rapid rate. This dynamism is reinforced by marketing, for tourism is extremely competitive, and destinations have to compete aggressively for customers against other destinations across the globe. The competitive nature of tourism has increased significantly in recent decades, with changes in transportation in particular allowing potential tourists to choose from an ever-widening range of destinations and attractions. Inevitably, therefore, given the present-day western emphasis on newness and uniqueness, many destinations are deliberately changing in anticipation of, or to reflect changes in customer preferences. Thus, very few destinations remain unchanged for very long, with the limited exception of a few locations which have managed to preserve the original nature of the destination and now market that as a nostalgic or unique experience.
