Telling a Story about Research and Research as Story-telling

In his postmodern text ‘America’, Jean Baudrillard writes that ‘the point is not to write the sociology or psychology of the car, the point is to drive…that way you learn more about this society than all academia could tell you’ (Baudrillard, 1988; p. 54). For Baudrillard, participating in American driving behaviour is a better way to understand contemporary American society than through ‘research’ as conventionally understood.