ABSTRACT
The 1980s were good to Hollywood. Without having nurtured the new television distribution technologies, Hollywood became the beneficiary of two lucrative ancillary markets, pay-TV and home video (Balio 1990:262–70). Contrary to predictions, the new technologies did not kill the motion picture theatre; rather, they stimulated demand for more motion pictures, spread the risk of production financing, and enhanced the value of film libraries. Changes in the global political and economic environment, particularly the commercialization of broadcasting systems worldwide, created additional sources of profit. And on the horizon, still newer technologies offered even more intriguing opportunities for growth.
