ABSTRACT
Capitalist firms exist in a world which they increasingly regard as inherently uncertain, and that regard in itself helps bring about such a world (Thrift 1996c). How, then, can firms establish some control of these wayward circumstances? In this chapter, I want to argue that this vision of uncertainty has pushed those who run capitalist firms into taking a ‘theoretical’ turn but, as I shall make clear, this is a turn towards a quite particular form of theory.
