ABSTRACT
This paper is concerned with the issue of the identification of predatory behaviour. In particular, it is concerned with a comparison of a specific application of the conventional rule-of-reason approach adopted by certain competition agencies in the United Kingdom (namely, the Office of Fair Trading (OFT) and the Monopolies and Mergers Commission (MMC)), with an Economic Modelling Approach which we have developed (Dodgson, Katsoulacos and Newton, 1992) following a proposal by Phlips (1987) on the appropriate way to identify predatory behaviour. The use of a particular case study generates data (of a sort that is normally commercially confidential) and enables us to assess both the limitations of a modelling approach and the light it casts on the more conventional rule-of-reason approach.
