ABSTRACT
Introduction It is frequently observed that the investigation and analysis of betting behaviour occupies researchers from a wide range of disciplinary backgrounds, within and beyond the social sciences. Thus, aspects of betting activity, at the individual and collective levels, raise important questions for, inter alia, theoretical and applied economists, decision theorists, psychologists, those interested in organisational behaviour, risk researchers and sociologists. One consequence of this diverse research community in relation to betting, is the sometimes sharp distinction in approach to the investigation of betting-related phenomena that exists between researchers with different disciplinary affiliations. This creates a fertile environment for the comparative evaluation of alternative methodological traditions.
