ABSTRACT
This chapter presents a computational theory of selective attention in vision. The theory was originally published under the title A Theory of Visual Attention (Bundesen, 1990), and it is now called TVA. The theory originated from earlier models of visual selection— in particular experimental tasks. To put the theory in perspective, I describe its development. First I present a choice model for visual selection from displays with multiple elements. Building on work by Luce (1959), Sperling (1967), and others, my collaborators and I developed the choice model in the early 1980s (Bundesen, Pedersen, & Larsen, 1984). The choice model provides a rule for calculation of selection probabilities, and it is easy to apply.
