ABSTRACT
Rokeach's theory of value is accompanied by a number of assumptions about human nature. He maintains that there is a group of conceptions more central to an individual than are his or her values. These are the conceptions individuals have about themselves. Rokeach argues that the total belief system of an individual is functionally and hierarchially structured, so that if some part of the system is changed, other parts of it will be affected, too, and consequently their corresponding behaviour as well. The more central the changing part of the belief system is, the more extensive the effects will be.
