ABSTRACT
Although the concept of globalisation is part of the linguistic currency of contemporary business, it is neither a precise construct with an agreed meaning, nor one that can be empirically pinned down with ease. In the few books which address globalisation in tourism there has been a general failure to define it, except as a general recognition that international tourist numbers are increasing across the world (Theobald 1994), or as an implicit synonym for the expanding presence of multinational enterprises in the hospitality market (Go and Pine 1995), and airlines (Hanlon 1996).
