ABSTRACT
This conceptual chapter reviews recent work in the fields of creative and cultural tourism and placemaking to show how cultural sustainability can be supported through the development of creative tourism and creative placemaking. It considers definitions of placemaking and develops a model of the placemaking process based on the use of resources, meaning, and creativity, or ‘what we have’, ‘how we do things’, and ‘what we do’. Creative tourism is considered as a potential means of stimulating creative placemaking through the analysis of different examples, including the Hieronymus Bosch 500 programme in Den Bosch in the Netherlands, creative tourism programmes in Santa Fe, New Mexico, and Barcelona’s concept of enlisting tourists as ‘temporary citizens’. In all of these places, creativity has been used to improve reality, not just the image or brand.
