ABSTRACT
As creativity relates to every time we try to conceive, produce or react to something, it may be studied as an individual or social activity happening within time – unless it is a characteristic of time itself. In management sciences the usefulness of creativity depends on its effectiveness to reach a goal, so that creativity is a tool in a frozen time by contrast with historical flowing time – with reference to the partition in scientific time highlighted by Heidegger. Flowing time questions the conception of time in futures studies and more specifically in anticipation, as anticipation is directly linked to action. In order to imagine, in a creative exercise, a future-oriented conception of flowing time, we propose to take inspiration from the time of ancient times, when the use of symbols helped people to face the changing and ambiguous events that chant the creativity of time. Runes appear an appropriate artefact with which to imagine and articulate a flowing time, and therefore to think its creativity – whenever their association with a mystical function questions the making of future-oriented studies looking to valorize itself through its proximity to science. Runes, runic thinking-making, design an interlacing of temporal flows made of historical processes in becoming and rethinking the place of human will in action, thus opening new ways of anticipation within time’s creativity.
