ABSTRACT
This chapter attempts at public communication campaigns to address plastic-related issues. After a brief explanation of public communication campaigns in general and early public and industry plastic campaigns, the chapter reviews campaigns and interventions about plastic, and identifies central foci and themes in related research. An effective campaign will attempt to persuade consumers in a variety of contexts and interventions over time. The most common predictor variables are knowledge and attitude regarding various plastic issues. This is likely due to the fact that the theory of planned behavior has been a dominant guiding theoretical framework in this body of literature. Plastic recycling campaigns include two broad categories: household/consumer recycling and campus/school recycling. Much campaign literature has positioned the issue of marine polluting plastics as an individual waste management issue, and not as an industrial or production issue. China is the largest producer and consumer of plastic materials in the world.
