ABSTRACT
This chapter introduces the goals and methods of Communication Neuroscience, an approach that seeks to describe, explain, and predict communication phenomena from a neural perspective. It provides examples of how neuroimaging can be used to examine the valuation of nature, risk perception and risk communication, and studies of pro-environmental messages. The goal of Communication Neuroscience is to examine communication phenomena from a neural perspective. Key advantages of neuroimaging are that measurements are taken over time, from multiple regions, without overt questioning, and that they can simultaneously tap into multiple processes. Environmental communication researchers can adapt the example study on message framing to any other communication variable of interest, and the same principles can be used to study receiver-sided differences. The umbrella term environmental neuroscience refers to an interdisciplinary field that is concerned with how the environment affects and interacts with the brain and behavior.
