ABSTRACT
Augmented reality (AR) industries are some of the quickest growing technology-intense industries boosted by the latest innovations of hardware and software. AR-based media, also called mixed reality (MR), has blurred the line between the tactile and the elusive. MR refers to a hybrid reality in which the real and virtual worlds merge to produce new environments where physical and digital objects coexist and interact in real time. Bicocca and Levy propose the “essential copy” and “physical transcendence” as the two main drives behind the formation of all MR worlds. They describe the searching for the “essential copy” as seeking “a mean to fool the senses, a display that provides a perfect illusory deception” – while they illustrate “physical transcendence” as “an ancient desire for escape from the confines of the physical world, to free the mind from the ‘prison’ of a body”.
