ABSTRACT
Research has shown that human responses to their surrounding environment are based on pattern recognition. These patterns elicit either a survival, fight-or-flight or pleasure response. The responses, in turn, generate very specific physical reactions in the observer that are tied to our health and well-being and directly affect our quality of life. Neuroscience has shown there is a single primal pattern that all humans are born looking for and that pattern has profound implications for architecture: It is the face and its essential geometry, the 3×3 pattern. This chapter leads the reader step-by-step through the science of connecting our responses to a simple facial pattern to its influence on our health, well-being and innate sense of beauty. Drawing upon more than ten years of research, the chapter highlights concepts explored in author Don Ruggles’s recent book, Beauty, Neuroscience, and Architecture (Fibonacci Press, 2017).
