ABSTRACT
Lucien Engelen has dedicated his career to exploring what can happen in medicine when doctors move from “God” to “Guide,” bringing their patients into the center of the circle, listening to them, and exploring what discoveries and opportunities arise from that intersection. One of the groups Mr. Engelen and his team talked to about their needs were young adult cancer patients between the ages of 18 and 35 years: Adolescent and Young Adults (AYA). Mr. Engelen is not shy about using his own experiences to understand how behavior change and social media affect healthcare. He told people (and has blogged about) the electronic scale that sends him his weight every day—and he started tweeting his weight each morning. The results were astonishing—people started sending him advice, “It looks as if people should have a light lunch today” and encouraging him when his weight was lower. He found that the peer pressure helped him.
