ABSTRACT
Sustaining a media ecosystem whose business model is facing a transformation severely disrupts attempts at audience analysis. Subscriptions, donations, micropayments, crowdfunding, e-commerce, memberships and other options converge based on the need for digital media to continually strengthen the loyalty of their audiences, to improve the experience their users have with their communication products and to generate the trust and added value that is necessary to make the audience feel that information is worth paying for. This chapter is an overview on how nowadays audiences are consuming information and the impact that these disparate ways of informative consumption have on fields like the configuration of journalistic roles or the continuous fight for new audiences in competitive environments.
