ABSTRACT
Rapid technological advances and emerging communicational needs are constantly shaping the media environment and, therefore, the way media enterprises are conceived and managed. Automation and big data, for instance, can be used in fact-checking strategies to battle fake news, adding great value to those media companies which succeed in the incorporation of this new technologies and methods to their culture. This chapter approaches the main trends and challenges that media outlets (both private and public) are undergoing by focusing, first, on the way journalistic companies are reconfiguring their newsrooms to make them fit the new transmedia, connected scene; second, on new competences and profiles that are increasingly demanded by media companies to professional journalists, and third, on the main new strategies to fund quality, public service journalism by adapting media management models to the convergent, digital realm.
