ABSTRACT
This chapter discusses multilayered identities and coexistence of preferences for national and U.S. television. It is based on secondary analysis of data from TGI Latina, a biannual marketing and media consumption survey conducted in eight Latin American countries by the Miami-based marketing intelligence firm Kantar Media, with fieldwork by IBOPE (Instituto Brasileiro de Opinião Pública e Estatística, in Portuguese) and its other subsidiaries in Mexico and South America. This chapter also uses TGI Latina data to analyze major changes over time in respondents’ self-reported interest in television programming from their own nation, the region, the U.S., and Europe.
