ABSTRACT
This chapter focuses on the fundamental issue of uncertainty and its impact on rational decision-making. It offers a literature review in which this issue has been addressed both by economic and economic sociologists. At the core of this review stands the question as to how economic actors in general, and firms, in particular, use a variety of devices and coping strategies for the purpose of bringing sufficient degrees of orderliness and simplicity in the relevant part of their immediate environment – an indispensable perquisite for the materialization of their rationally designed courses of action.
