ABSTRACT
This chapter focuses on uses of the internet in ethnography. As ever-larger domains of human interaction move online, the web offers a wealth of ethnographic data, notably on social media. The study of internet-mediated communication has become a discipline unto itself. Much more than simply text, the material for such research includes images and videos, as YouTube, Snapchat, Tumblr, Skype, and Instagram attest. Smartphones offer yet another avenue to pursue this line of work. Online ethnographic works also allows insights into the role played by affect and emotion, the pre-linguistic landscape that underlies much of human behavior that is typically understood through non-representational theory. The chapter concludes by turning to the ethics of such work, which often turns many people into inadvertent subjects.
