ABSTRACT
This chapter draws on a qualitative analysis of several campaigns that challenge men’s violence against women. These radical and visually powerful campaigns were produced by Scottish feminist organisation, Zero Tolerance. The campaigns challenged the myths and power structures that reinforce male violence. They also steadfastly insisted that the blame for such violence rests with the perpetrators and not with the victims/survivors. Therefore, it is notable that the campaign imagery features very few photographs of men or boys. Also notable is the repeated use of female models set in domestic environments. This chapter considers feminist critiques of domesticity – as well as the wider representational landscape – to interrogate whether these campaigns may inadvertently locate men’s violence against women as a domestic, ‘feminised’ problem. This analysis explores some of the tensions facing feminist campaigners when constructing radical messages in the service of social change.
