ABSTRACT
Adopting a pragma-rhetorical approach situated at the interface of pragmatics and rhetoric, the author outlines the interplay of rational and emotional persuasion techniques induced by strategic questioning. The focus of the analysis is on the context-based, interlocutor-targeted, and goal-oriented behaviour of strategically used questions by means of a dynamic process of message (re)framing and (re)contextualization. Special attention is paid to rhetorical questions, hypothetical questions, leading questions, and echo questions, which are non-standard questions used in dialogic interactions taking place in political, parliamentary, media, and business communities of practice.
