ABSTRACT

As an important economic force, Millennials are a highly desired target population to attract to urban environments. Evidently, their preferences differ from other generational cohorts insofar as they place greater emphasis on the value of leisure experiences and harmonious relationships, and are less likely to own and drive their own vehicles. At present, there is a lack of understanding about how Millennials negotiate leisure mobility constraints in urban settings. This chapter responds to this gap by identifying the role that vehicles and their alternatives provide Millennials in accessing leisure. The study examines social exchange based on friendship as a strategy used by Millennials to negotiate leisure constraints.