ABSTRACT
The chapter focuses on branding through fashion bloggers and influencers and the way they revolutionized the concepts and theories of traditional advertising and then branding. For this purpose, specifically fashion bloggers will be used in the case study to showcase how influencers in the fashion space, in particular, affected the advertising industry in its closures of traditional folk media titles such as fashion magazines and other print types, due to their increased effectiveness in advertising and their increase in advertising rates.
