Until the COVID-19 outbreak, there have been growing environmental, socio-cultural and economic concerns regarding the adverse impacts of tourism development. The overall objective of this chapter is to critically assess the development and status quo of eco-tourism initiatives in Fiji. The authors examine public sector perspectives on the principles of eco-tourism and how these principles have been implemented at the local level. Two case studies are introduced, an eco-tourism resort and a national marine park, especially to comprehend the implementation of eco-tourism projects and challenges faced by such projects. In their implementation of eco-oriented initiatives, these two ventures have been quite successful in protecting the environment and encouraging local community participation through providing supplementary income. Nevertheless, the enquiry critically contextualizes eco-tourism policies and practices as well as emerging concerns and opportunities.