ABSTRACT
The documedia revolution is with us. As it relegates manufacturing (increasingly automated) to the margins, rendering toil a secondary aspect of work and blurring the boundary between private time and work time, it is driving a complete transvaluation of all jobs, leading us to treat as work what was traditionally viewed as its opposite (idleness or consumption). The documedia revolution calls for a new understanding of work outside the framework of the victimary paradigm in which it is normally addressed. It is true that jobs are disappearing, just as it is true that new jobs are not filling the gaps of those lost. But it also true that the jobs being lost tend to be jobs that nobody wants to do (in contrast with the new jobs being created). In any case, it is essential to expect a much more wide-reaching and qualitatively diverse transformation of work – one that will transform our traditional notion of work itself. This, therefore, needs to be the focus of analysis.
