ABSTRACT
The tourism industry has grown significantly during the past decade due to the way it has been innovative and integrated new technology. The goal of this book is to focus on understanding the role tourism innovation plays in the global economy. To do this an emphasis on technology as well as sustainability is taken in order to understand market changes and industry dynamics. In addition, due to the way tourism can incorporate novel ideas, a creativity perspective is undertaken in order to focus on niche market trends. This introductory chapter discusses how tourism can be innovative and the reasons for incorporating a technology, sustainability and creativity approach.
