ABSTRACT
The tourism sector should be in the process of continuous improvement, gearing towards excellence and constant innovation to meet the evolution of the demands of new services for tourists and visitors. The innovative capacity of the companies involved in this sector is what will allow for greater growth, profitability and competitive advantages at the international level (the competition refers especially to other international destinations). The aim of this chapter is to analyze the innovations applied in the supply of tourism companies in Ibiza (Spain) which are currently operating (2018). The basic elements of tourism innovation are music and nightlife in a mature market, which aims to attract new tourists. The development of a qualitative research through a multicase analysis is presented in this work. The results of this research reveal that these events have a significant media impact able to attract new tourists to the area. On the other hand, musical events, concerts and festivities are key elements in the management of tourism innovation, which have both positive (economic profitability) and negative (inconvenience to neighbors) impacts.
