ABSTRACT
This chapter sets out from the questions: What happens when therapeutic culture, popular psychology, and the happiness industry go digital? Does digitalisation lead to a radical transformation of the phenomena of (neuro)psychologisation and its related forms of subjectivity or not?
First, a short introduction is given on what (neuro)psychologisation is (and what it is not), sketching out the central interpellative mechanism that hails the layperson to adopt the theoretical perspective of the psy-sciences to look at itself, the others, and the world. Then it is probed whether this dynamic is still operative in digital therapeutic culture or whether the latter entails the outsourcing of auto-disciplination to technologies. Taking digital technologies in education and schooling as a prime example the chapter proceeds in laying out the (new?) subject formations involved in digital culture. The central issue thus becomes, not only whether something changes or not when the digital screen becomes the key element in today’s (inter)subjectivities, but also, what will happen when digital technologies even make the screen redundant, connecting everybody directly (bypassing the screen) with everybody and the (virtual) world itself.
